Tony’s Blog

The Principals of VITO Marketing

12
June
2014

What do we mean when we say “marketing”?  What about the words “sales”, “advertising”, and “public relations”?  How do these disciplines connect to our efforts to connect with VITO?  To answer these questions, we need to get clear on some important definitions.

Working Smarter, Not Harder

9
June
2014

You will always pursue targeted sales leads as part of Selling to VITO! Sending any type of correspondence or using any other communication’s modality in an attempt to reach out to a prospect who has no need (or interest) in what you can do is a total waste of time. Yet each...  More »

Speak Up! & Succeed [INTERVIEW] with Nance Rosen

14
May
2014

Every month on my Club VITO Show, I interview another author or sales legend.  This month was my very special guest Nance Rosen, please enjoy the interview. There are several really good reasons UCLA, The Coca Cola Company, Executives from major F-100 corporations and Entrepreneurs all over the world trust...  More »

Get to VITO with This Process

27
March
2014

We are going to take a journey that starts with me being put on probation and given six months to either get on my quota or find another place to work.  Now that was a long time ago…but we’re going to start there and explain the why, when and how...  More »

Six HUGE Reasons Why…

27
February
2014

There are six REALLLY big reasons to contact VITO- the Very Important Top Officer first and  if you stop and think about it, these six reasons are compelling enough to put YOU into VITO’s office.   First Reason – VITO creates every important initiative. It’s only HOT if the President/CEO/Owner...  More »

You Can Sell To The ‘C’ Suite & Here’s Why

28
January
2014

If you want to totally CRUSH your quota in this New Year and live the life of a rock star you’ll take to heart what you’re going to hear (or read) in this month’s VITO Blog! You’ll discover that you have plenty in common with ‘C’ Suite Executives and that...  More »

The Importance of Effective Listening

25
November
2013

This article was written by Madelyn Burley-Allen, the Listening Expert!  She was a recent guest on my Club VITO show.  We bring guests like her on our show to keep improving the sales process and listening for a sales person’s position has got to be on the top of the...  More »

Balanced Relationship With VITO

16
July
2013

We discuss how to get appointments with VITO- the Very Important Top Officer,  the person with the ultimate veto power like, presidents, CEOs, owners and other privileged ‘C’ Suite titles.  Getting that first appointment is very doable, and I’ll show you how to do it.  Getting that second appointment is...  More »

VITO will like me!

26
June
2013

VITO Rule #1 VITO will like me because I am like VITO. VITO is the Very Important Top Officer, the person with the ultimate veto power, the president, CEO, owner some other privileged ‘C’ Suite Executive.  Guess what?  When you do a psychographic domain on these people they have many...  More »

Special Guest Dan Seidman on Club VITO

5
June
2013

Wednesday, June 5th- Dan Seidman Tony Parinello here, creator of Selling to VITO – the Very Important Top Officer and I interviewed Dan Seidman, Master Sales Trainer on Club VITO. Club VITO  is the online training program dedicated to sales professionals, that will give you a proven, tactical, repeatable process...  More »