Completing our Guided Tour is your first E-Lesson within CLUB VITO. I designed the tour to provide you with some insight into how things work, all the e-lessons, broadcast archives, and so on. CLUB VITO is a powerful collection of outstanding tools…tools that I have used to help 2.5 million salespeople...  More »

Welcome to your first CLUB VITO lesson…the “Value Inventory”. During this exercise, I am going to ask you to think through several ideas and a couple of steps to begin the process of laying the foundation for your launch into VITO’s (Very Important Top Officer) office to get that appointment!...  More »

When completed, this exercise will provide you with vital information that will assist you in qualifying new prospects before and during the first sales call. Your template of ideal prospects (TIP) will help you compare your best customers to new prospects- and show you where your best opportunities lie.  

In this E-lesson and accompanying workbook, Tony Parinello will help you get out of “Sales Hell” and instead get you a permanent zip code in “Sales Heaven”! You will learn the various roles of the “recommendor”, “influencer”, “decision maker”, and “approver” or otherwise known as VITO. Also learn how to...  More »

In this E-lesson and accompanying workbook you will meet VITO, or the “Very Important Top Officer”. VITO is the one person with any organization who has the ultimate approval and veto power over all decisions…including the decision to buy your stuff. They have titles like CEO, President, Owner, and other...  More »

Learn how to write a VITO letter … and generate phenomenal results! You will successfully open the door to VITO’s office with your VITO letter. You can use a VITO letter and also apply these same techniques to increase your effectiveness with e-mail or other modalities. There are five essential...  More »

This insightful E-lesson contains an accompanying workbook and completing it is a pre-requisite before you can conduct a live role play with Tony during a CLUB VITO weekly broadcast. Learn how to prepare, rehearse, practice, and master what it is you are going to say when you get VITO on...  More »

The right voice mail message will quickly put you on the radar screen of VITO, Tommie, or both. In many situations, the voice mail message you leave for VITO will be forwarded on to one or more of VITO’s trusted Decision Makers. Dive into this E-Lesson to find out exactly...  More »

Learn how to turn Gatekeepers into allies. The tactics in this powerful E-lesson and accompanying workbook will prepare you to work masterfully with the people who answer the phone, welcome guests as they arrive in the lobby, etc. at VITO Inc. You have sent your correspondence to VITO and you...  More »