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"Take one self-limiting belief (like VITO won't take my call) and change it to an empowering belief. "
Anthony Parinello
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Click here to purchase this book.
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Letters that deliver
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One of the most important tactics of VITO Selling has to be the unique “VITO” documents I teach my students to write – the correspondence sequence that salespeople create and send out before they place a call to the Very Important Top Officer.
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“I used the ‘Fax Recovery’ technique … and the president called me back in five minutes!”
Patrick Wilson, Salt Lake City, UT
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These unique letters, e-mails, postcards, and faxes follow a careful pattern – a pattern I’ve perfected over decades of working with, and selling to, VITOs. The right written message “warms up” the first call, enables salespeople to gain the confidence they need to dial the phone in the first place, and establishes the Equal Business Stature that makes the selling relationship possible at high levels of the organization.
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Mightier than the cold call
The kind of correspondence we’re talking about makes the cold call a thing of the past.
This kind of correspondence masters VITO-speak so perfectly, and makes such a powerful first impression, that salespeople who follow up by making a personal call to a CEO or President often find themselves on the receiving end of a brisk series of instructions from VITO: “I got your letter. Why don’t you call my CFO, Jim Fiscal, and say that I’d like him to meet with you to discuss this idea for VITO, Inc.”
That’s not a cold call. That’s an internal referral! And that’s exactly what VITO Selling correspondence delivers for you.
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You want me to do what?
Let’s face it, most sales people don’t want to write VITO letters or much of anything else. It ain’t easy… there aren’t any shortcuts to composing successful VITO correspondence. So companies that we’ve trained started asking us a simple question: “Could you write this stuff for us?” Answer: Absolutely!
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Problem Solved
For years we’ve been writing correspondence to VITOs that gets results – so let us do that for you! We can kick-start the document creation process starting with five industries of your choice. Of course, we’ll work closely with you to make sure the results fits like a glove. A five-industry package of custom correspondence includes:
- Industry-specific VITO correspondence (letters, emails, postcards, faxes)
- Industry-specific VITO e-presentations
- Powerful Opening Statements for opening each call to VITO
- A customized script you can use to leave compelling voice mail messages that get return calls
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Interested? Call VITO Central right now at:
1-858-278-8284
…or call Tony Parinello on his private line: 858-278-0745
(Yes, he does answer his own phone! )
or email us now |
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